{"id":1138,"date":"2022-12-06T21:17:21","date_gmt":"2022-12-06T19:17:21","guid":{"rendered":"https:\/\/sustin.org\/?p=1138"},"modified":"2026-03-31T13:38:53","modified_gmt":"2026-03-31T11:38:53","slug":"julius-meinl-pay-with-a-poem","status":"publish","type":"post","link":"https:\/\/sustin.org\/en\/julius-meinl-pay-with-a-poem\/","title":{"rendered":"Julius Meinl: #paywithapoem"},"content":{"rendered":"
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Our Projects<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\tnext<\/span>Dorna – Fereastra Speran\u021bei \u200b<\/span><\/span><\/i>Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Julius Meinl: #paywithapoem (2018)<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Julius Meinl brought the Poet-Tree: A Thousand Voices installation, produced in Bucharest, to Finsbury Avenue Square in London. The tree, with red branches, was decorated with hundreds of poems written by consumers as part of the Pay With A Poem campaign. These poems hung like leaves, creating a stunning visual display.

\nPassersby were invited to stop by the tree throughout the day, pick up a poem, or share their own handwritten verses. The brand\u2019s global ambassador, Scottish poet Robert Montgomery, was present to engage with visitors. His poem was displayed on a billboard next to the tree and illuminated with LED lights at night.

\nJulius Meinl\u2019s annual Pay With A Poem campaign transforms coffee into currency, inviting consumers to write a handwritten poem in exchange for a free coffee on World Poetry Day.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Mai multe\u200b<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\tBucharest Kids Film Festival\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t
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\n\t\tSOS Children\u2019s Villages Romania \u2013 SMS Revival\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t
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\n\t\tThe \u201cThe Treasure of Harap-Alb\u201d Caravan \u2013 Supporting literacy for students in underserved schools\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t
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\n\t\tStories of Hope: Palliative Care Awareness Campaign\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t
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\n\t\tTech Room\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Julius Meinl brought the Poet-Tree: A Thousand Voices installation, created in Bucharest, to London. The red tree was decorated with poems written by consumers as part of the Pay With A Poem campaign, offering a unique visual spectacle. Visitors were invited to choose a poem or write a new one, alongside poet Robert Montgomery.<\/p>","protected":false},"author":1,"featured_media":2346,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[],"class_list":["post-1138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects"],"_links":{"self":[{"href":"https:\/\/sustin.org\/en\/wp-json\/wp\/v2\/posts\/1138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sustin.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sustin.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sustin.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sustin.org\/en\/wp-json\/wp\/v2\/comments?post=1138"}],"version-history":[{"count":29,"href":"https:\/\/sustin.org\/en\/wp-json\/wp\/v2\/posts\/1138\/revisions"}],"predecessor-version":[{"id":4048,"href":"https:\/\/sustin.org\/en\/wp-json\/wp\/v2\/posts\/1138\/revisions\/4048"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sustin.org\/en\/wp-json\/wp\/v2\/media\/2346"}],"wp:attachment":[{"href":"https:\/\/sustin.org\/en\/wp-json\/wp\/v2\/media?parent=1138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sustin.org\/en\/wp-json\/wp\/v2\/categories?post=1138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sustin.org\/en\/wp-json\/wp\/v2\/tags?post=1138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}