{"id":573,"date":"2022-11-25T22:52:49","date_gmt":"2022-11-25T20:52:49","guid":{"rendered":"https:\/\/sustin.org\/?p=573"},"modified":"2026-03-31T13:38:41","modified_gmt":"2026-03-31T11:38:41","slug":"copacul-dorintelor","status":"publish","type":"post","link":"https:\/\/sustin.org\/en\/copacul-dorintelor\/","title":{"rendered":"Fundraising reinvented with the first charitable movie"},"content":{"rendered":"
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Our Projects<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t<\/i>Prev<\/span><\/span>Back<\/span>Bucharest Kids Film Festival<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\tnext<\/span>New Cinema Europa<\/span><\/span><\/i>Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Copacul\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Campaign: Fundraising Reinvented with the First Charitable Movie (2022)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"The Wishing Tree: Childhood Memories\" was Romania\u2019s first charitable film, as well as the first fantasy film for the entire family released on the Romanian market in the past 30 years. Designed for both children and adults, the film had a direct impact on the quality of life of people suffering from incurable diseases. It was the centerpiece of an extensive and complex fundraising and awareness campaign for the HOSPICE Casa Speran\u021bei cause, which included a film, a book, a national caravan, and a collection of charitable NFTs.

\nThe founders of Asocia\u021bia Sus\u021bin.org were actively involved in coordinating the entire creative process and implementing the campaign. All revenue generated from cinema ticket sales, distribution rights to Netflix, and later to PRO TV and Voyo, was donated to HOSPICE Casa Speran\u021bei.

\nThe nonprofit campaign built around the film received both national and international recognition, winning 3 Gold Effies in Romania, 1 Bronze Effie, Best of Europe, as well as the Gold Award for Best Social Campaigns at Webstock (2023).<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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More<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\tNew Cinema Europa\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t
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\n\t\tFundraising reinvented with the first charitable movie\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t
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\n\t\tBucharest Kids Film Festival\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t
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\n\t\tSUSTIN Donation Boxes\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t
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\n\t\tMinipovesti.ro – HUB de litera\u021bie pove\u0219ti pentru copii\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t
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\n\t\tSOS Children\u2019s Villages Romania \u2013 SMS Revival\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t
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\n\t\tThe \u201cThe Treasure of Harap-Alb\u201d Caravan \u2013 Supporting literacy for students in underserved schools\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t
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\n\t\tStories of Hope: Palliative Care Awareness Campaign\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t
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\n\t\tTech Room\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

The Wish Tree: Childhood Memories was the first Romanian charity film and the first family fantasy released in the last three decades. Part of a fundraising and awareness campaign, the project included a film, a book and a national caravan, and was awarded for its social impact.<\/p>","protected":false},"author":1,"featured_media":202,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[],"class_list":["post-573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects"],"_links":{"self":[{"href":"https:\/\/sustin.org\/en\/wp-json\/wp\/v2\/posts\/573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sustin.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sustin.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sustin.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sustin.org\/en\/wp-json\/wp\/v2\/comments?post=573"}],"version-history":[{"count":53,"href":"https:\/\/sustin.org\/en\/wp-json\/wp\/v2\/posts\/573\/revisions"}],"predecessor-version":[{"id":4027,"href":"https:\/\/sustin.org\/en\/wp-json\/wp\/v2\/posts\/573\/revisions\/4027"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sustin.org\/en\/wp-json\/wp\/v2\/media\/202"}],"wp:attachment":[{"href":"https:\/\/sustin.org\/en\/wp-json\/wp\/v2\/media?parent=573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sustin.org\/en\/wp-json\/wp\/v2\/categories?post=573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sustin.org\/en\/wp-json\/wp\/v2\/tags?post=573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}