Julius Meinl landed its Bucharest produced Poet-Tree: A Thousand Voices installation within London's Finsbury Avenue Square.The tree was complete with red branches, and hundreds of poems written by consumers as part of the brand’s recent Pay With A Poem campaign hung from the tree like leaves.Passers-by were invited to stop off at the tree throughout the day, to pick up a poem as well as share their own handwritten words.The company’s global brand ambassador, Scottish poet Robert Montgomery was on hand throughout the day to talk with consumers. His poem was scrawled on a billboard next to the tree, and it was illuminated with LED lights at night.Julius Meinl’s now annual Pay With A Poem campaign sees the brand swap coffee for currency, by inviting customers to pen a handwritten poem in exchange for a free beverage on World Poetry Day.
