About the project
Through Colorbitor we built a fundraising campaign around a feature film for the whole family. The story reached cinemas, and the donation mechanism tied the cultural experience to support for HOSPICE Casa Speranței. The film, the book and the caravan were all part of the same initiative.
RESULTS AND ACTIVITIES
EUR 800,000 in donations and contributions; over 7 million Romanians reached by the campaign's communication, according to Effie Europe. 3 Gold Effie Romania, Bronze Effie Europe and Gold Webstock, Best Social Good Campaigns, in 2023.
Our contribution
A Colorbitor project, part of the experience of the Susțin founders: concept, production and campaign implementation.
Who we have worked with
HOSPICE Casa Speranței: beneficiary organisation. Colorbitor: lead agency. Kaufland România: contributor credited in the Effie case study.
Sources and notes for review
The amount represents the campaign's donations and contributions, not Susțin's income. Media reach does not represent direct beneficiaries.
Origin in the draft: current site.